The retail shops at Being New Zayed serve a community that combines residential villas with the Mindset business district, giving a business more than one potential customer segment, including residents, employees and company visitors. The project sits opposite Sphinx International Airport, close to the roads linking New Zayed with Sheikh Zayed and 6th of October City.
A shop's success within a mixed-use project depends on its location relative to the traffic areas, the type of activity permitted, and when the surrounding phases come into operation.
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Where Are the Commercial Activities at Being?
Commercial uses are spread across dedicated areas away from the internal residential streets, with services that serve both the business district and the residents. This separation helps organise visitor and delivery traffic while preserving the privacy of the villa area.
Units close to Mindset may benefit from employee and meeting traffic on working days, while shops closer to the residential area serve families' daily needs.

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Commercial Activities Suited to the Project
The commercial area can accommodate a range of activities, subject to allocation and licensing, such as:
- Restaurants and cafés.
- Daily-needs stores.
- Pharmacies.
- Personal care services.
- Clothing and accessories stores.
- Office-related services.
- Bank branches and financial services.
- Telecom and printing services.
- Bakeries and sweets shops.
- Furniture and home furnishing stores.
- Fitness and wellness centres.
- Educational services or nurseries, subject to requirements.
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Shops Serving the Residential Area
Daily activities benefit from residents' repeat visits, and include supermarkets, pharmacies, bakeries, laundries and home-service stores. These units need an easily accessible location, with waiting areas that allow quick stops without obstructing street traffic.
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Operational Services for the Commercial Area
The project supports commercial activities with a range of planned services, including:
- Garages and parking.
- Organised entrances for visitors and services.
- Security and surveillance systems.
- Maintenance of walkways and facades.
- Cleaning and waste management services.
- Fire-fighting systems.
- Telecom and internet infrastructure.
- Outdoor seating areas.
- Directional signage.
- Routes for loading goods.
- Management and operation services for shared areas.
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Frequently Asked Questions About Being Shops
Is there a commercial area inside Being?
Yes, the project includes commercial activities serving the residential area and the Mindset business center.
Can a shop receive customers from outside the project?
That depends on its location, the entry system and the commercial area's operating plan, and the sales team explains it before signing.
Can a restaurant be operated in any unit?
No, the unit must be designated for food and beverage and have suitable ventilation, drainage and fire-safety provisions.
Are shop and office prices similar?
No, pricing for a retail unit differs from an office because of the frontage, the activity, the ground-floor location and customer traffic.
What is the most important factor when choosing a shop?
Matching the location to the activity; a service shop needs to be close to residents, while a café or restaurant benefits from employee and visitor traffic and outdoor spaces.
Another question? Ask the sales team
Get LMD prices
Latest prices, payment plans and available units. The sales team will contact you.
